Meet the Author: In conversation with Ivana Brutenič and Kristína Cichý Kováčiková
Join us for the first instalment of our Meet the Author series for 2025, where we’ll be in company with the ‘LinkedIn Sisters Powerhouse’, otherwise known as Ivana Brutenič and Kristína Cichý Kováčiková.
Together, Ivana and Kristina have helped thousands of businesses around the world to build their LinkedIn presence through their signature framework. Their book, The Magic of Employee Influence is a one-stop guide to setting up successful employee ambassador projects within organisations to catapult brands, boost sales, and attract top talent.
What to expect
-
Thought-provoking discussion and practical strategies: Ivana and Kristina will delve into key themes from their book which covers how leaders can set up employee ambassador projects in their organisation, the dos and don’ts of using LinkedIn effectively – for both employees and employers – and how to encourage employee authenticity to amplify voices and strengthen brands.
-
Live Q&A: Put your questions to the authors in a relaxed and interactive setting.
-
No pre-reading required: There is no requirement to have read the book in advance. This is an informal and welcoming environment, open to all.
Event details
Date: Tuesday 14 January
Time: Noon - 12:30pm GMT
Location: Online via Zoom (you’ll receive a link to join once registered)
Cost: Free
How to attend
Register for this masterclass by clicking on the link below. Once registered, you'll receive a confirmation email, followed by a Zoom link to join the session.
Join with your camera on or off – whatever you find most comfortable. This is a relaxed setting that ensures an engaging experience for all.
About the book
The Magic of Employee Influence explores how to harness the power of employee influence and create enthusiastic brand advocates that in turn boost sales and attract top-tier talent to your organisation. This book is your one-stop guide to setting up a successful Employee Ambassador project on LinkedIn in just 10 hours. Empower and engage staff using a proven framework and reap the rewards.
Speakers
Ivana Brutenič
Ivana was a top-tier head-hunter before she became a recognised expert on global gamified employee advocacy with both a Masters and a PhD in Marketing and Business.
She founded a headhunting company at 22, and for a decade, she has interviewed thousands of people and learned what drives people, what brings them joy at work and what they need to perform their best.
Ivana's clients started to ask how it was possible that she could fill vacancies they were not able to fill for many months. And so, in 2013, the first consultancy for building brands on LinkedIn™ was born.
Ivana has the ability to get people on board easily with ideas and projects and naturally lead them to the next level of accomplishment. She keeps her eye on the team's company goals and personal objectives so they will not get distracted and achieve what they want in the shortest time possible.
She often travels because it brings her joy and fresh perspectives, and she dances as though her life depends on it – because it does. She loves to play. And she plays to win.
Kristína Cichý Kováčiková
Kristína is a multi-talented and creative renowned expert on global gamified employee advocacy with a Master's in International Trade and a PhD in Management.
She has diverse experience across various industries, from small companies to multinational corporations, including a Big4 consultancy, one of the region's best advertising agencies, and a premium car importer for Mercedes.
She will make sure your Ambassador Project is rooted in systems, tools and processes so that you and your colleagues can fully express your creativity without waiting for the muse to strike.
Beyond her professional accomplishments, Kristína is a multi-talented creative who loves to paint. With her diverse skillset and passion for elevating people, Kristína is the perfect partner to show you the power of Employee Ambassadors on the scale.
Kristína hosted the largest LinkedIn™ event in her region for several years. For over a decade, she has empowered clients to use their voice to attract opportunities and talent systematically and in record time, while still having fun.