Leadership Essentials: Personal Brand

In today’s digital age, branding is not restricted to organisations; practically everyone has a personal brand, whether they deliberately set out to cultivate one or not. Colleagues and team members build a perception of you from working with you, and your very presence, whether in the workplace or on-line, creates an impression on people. Today’s leaders need to think of themselves as brands, and develop their personal brands so that their name 
becomes associated with, for example, particular qualities, expertise, or interests. 
‘Leadership Essentials: Personal Brand’ provides an overview of why personal branding is essential for leadership capability and includes ‘Top Tips’ on how personal branding can help you become a better leader.

The Essentials leaflet is supported by three Spotlights that look at personal brand in more detail to help you improve your leadership skills:

  • Credibility and Reputation
  • Personal Brand Management
  • Being ‘On-Brand’

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