Head of Membership & Marketing

Head of Membership & Marketing 

Contract Term: Permanent
Working Hours: Full time (35 hours per week)
Location: Homeworking in the UK, with travel to meetings and events as required
Salary: £80,000 - £85,000 
Closing date: 22nd February 

This role has been created to provide clear, senior ownership of the Institute’s membership growth, engagement and brand reach at a point of organisational transformation and ambition. Success in the first 12–18 months will include establishing a clear strategic direction across Membership, Marketing and Events; embedding robust performance measures; and delivering measurable improvements in growth, retention, engagement and organisational visibility.

What we do
The Institute of Leadership is all about empowering people to become the best leaders they can be, whenever and wherever they lead. We’re a vibrant, global membership community of over 50,000 leaders, managers, coaches, and mentors. But we’re more than just a professional body – we’re the go-to source for world-class leadership tools, award-winning e-learning, and hands-on research to help individuals tap into their full leadership potential. As a hub for leadership professionals around the world, we offer valuable resources, networking opportunities, and development programmes to enhance careers and inspire great leadership, everywhere.

About the role
The Head of Membership and Marketing is a senior leader and core member of the SLT, responsible for driving sustainable growth, retention, and engagement across the Institute’s membership. The role provides strategic leadership across Membership, Marketing, and Events, aligning these functions into a single engagement approach that strengthens the member journey and supports long-term sustainability. Performance is measured against clear growth, retention, and engagement KPIs, with activity shaped by insight, commercial focus, and close collaboration with SLT colleagues.

What you’ll bring

• Senior leadership experience within a membership, customer engagement, marketing or subscription-based organisation.

• Demonstrable success in delivering growth, retention and engagement strategies with measurable impact.

• Strong strategic and commercial judgement, with the ability to balance mission, member value and financial sustainability.

• Proven experience leading multidisciplinary teams through managers.

• Confidence operating at executive and board level, with strong influencing and stakeholder management skills.

• Financial acumen, including budget ownership and performance oversight.

• Ability to work effectively across functions, maintaining clear role boundaries and accountability.

For the full job description, download the PDF below.

Download Job Description

 

What’s included
As part of The Institute of Leadership team, you’ll benefit from:

• Complimentary membership to The Institute of Leadership, giving you access to our world-class learning resources and assessments to support your professional development.